Guide to Product Management

in Digital Media

by Derrick Fountain

Two smartphones displaying an audiobook titled 'Guide to Product Management in Digital Media' with colorful graphic design at the bottom. One phone has a white frame, and the other has a black frame.

The Guide to Product Management in Media introduces a 10 step product life-cycle framework for media organizations. It provides a practical set of strategic and tactical guidelines for implementing the product management function within a media organization.