Circular project management process diagram with steps labeled from start to finish, including research, define, plan, design, build, test, launch, support, measure, iterate, and relate.

Derrick’s Product Framework

A unique approach to product lifecycle management

After struggling to deploy 280 Group and Pragmatic Marketing frameworks in fast-paced global media companies, Derrick Fountain invented the 9II9 lean and agile product lifecycle process that has helped teams around the world execute and deliver with greater speed and confidence.

Introduction