Circular project management process diagram with steps labeled from start to finish, including research, define, plan, design, build, test, launch, support, measure, iterate, and relate.

Derrick’s Product Framework

A unique approach to product lifecycle management

After struggling to deploy 280 Group and Pragmatic Marketing frameworks in fast-paced global media companies, Derrick Fountain invented the 9II9 lean and agile product lifecycle process that has helped teams around the world execute and deliver with greater speed and confidence.