mobile makes you global

In 2013, I participated in a panel discussion with Isabelle Cinquin from L'Oreal and Pepe Moder from Pirelli to discuss the topic "Mobile Makes You Global" at the Mobile, Social and Big Data Conference in Paris, France.

Topic Summary

As companies look to deploy a global mobile strategy, how can they ensure their presence and message remain clear and coherent, while at the same time adapted to each local market? What specific aspects of app stores from each country need to be taken into account?