Lexy.fm

Voice Entertainment Without the Internet

The Opportunity

There are roughly three billion people on the planet who can make a phone call but can't download an app. They have phones—just not smartphones. They have minutes—just not data plans. And every voice platform that exists today, from Alexa to Siri to Google Assistant, was built assuming WiFi, touchscreens, and app stores. That's a lot of people left out of the conversation.

The phone call remains the most universal interface ever built. It works on a $10 feature phone in rural Kenya and a $1,200 iPhone in Manhattan. It doesn't require literacy or technical skill. It doesn't care what carrier you're on or whether you're near a cell tower with 4G. We started asking: what if voice entertainment could be as simple as dialing a number?

What Lexy Does

Lexy.fm is a voice-first entertainment platform that runs entirely over phone lines. No apps, no data connection, no setup. You call a number, hear content, respond with your voice, and hang up.

The launch product is a marketplace of over 2,000 multilingual trivia games hosted by Lexy Qulha, an AI personality who serves as the voice and face of the platform. Lexy speaks English, Spanish, Turkish, and Arabic fluently, hosting games across 140 topics with more than 50,000 questions. A user in Istanbul and a user in Miami can both call in, answer questions, track their scores, and compete—one on a smartphone, one on a decade-old Nokia. Lexy greets them both in their own language with the same energy and personality.

Distribution Through Widgets

The phone number is one way in, but the bigger unlock is the embeddable widget. Publishers can drop Lexy onto their sites and turn any web content into a voice experience. A reader finishes an article about the World Cup, taps a trivia icon, and Lexy calls their phone. They're playing a voice game about soccer history before they've left the page.

This approach doesn't require users to discover a new destination—it meets them where they already are and takes them off-screen into a format no competitor can follow. Publishers get engagement and revenue share. Lexy gets distribution without app store dependency. Users get entertainment without another download.

The Creator Marketplace

Lexy Qulha hosts every game, but she doesn't create them all. Creators build trivia games and submit them to the marketplace. When their game goes live, Lexy introduces it by name: "You're about to play Sports Card Trivia by Alex Nassim." That credit matters. Creators share their games, bring their own audiences, and some of those players start building games themselves. The platform grows from both ends.

Under the Hood

The experience is simple, but the infrastructure isn't. Telecom-grade systems handle unpredictable network conditions across carriers and countries. A modular localization pipeline lets us deploy new languages in days rather than months. Real-time content routing, user persistence, and generative AI integration power experiences that feel conversational rather than robotic. The platform runs around the clock because Lexy doesn't need a studio, a script, or a shift change.

Where This Came From

Lexy builds on twenty years of work in voice-first design: IVR publishing tools, spoken web deployments across Ghana and Kenya, and award-winning voice applications for Al Jazeera and TRT World. The architecture reflects hard lessons learned building for real-world constraints—low bandwidth, multilingual audiences, and infrastructure that fails without warning.

Where It's Going

Trivia is the proof point. The platform is the product. Lexy is evolving into a voice-native layer for audio content—podcasts accessible by phone, AI agents that answer questions, creator tools that let anyone publish voice content without touching a computer. The goal is to make voice interaction a utility rather than a luxury, and to bring the spoken web to the people the app economy left behind.