UX Strategy & Global Design

TRT is the largest media company in Turkey and one of the largest public broadcasters in the world, with a large number of digital properties in its growing media network.

As part of a strategy to revamp the entire digital presence of its network of TV channels and radio stations, I developed and championed a network-wide UX strategy that had at its core, the creation of a global design system. This system ensured a consistent quality of experience across platforms by connecting the brand to all UI elements and providing the tools to ensure the connection was maintained.