Set direction with clarity and conviction.

Most teams don’t lack ideas—they lack focus. Derrick helps senior leadership cut through internal noise, test their assumptions, and align on a product strategy that drives growth.

Whether entering a new market or rethinking a legacy product, he helps teams make smart bets and craft a clear story around what to build—and why.

Real-world example: Advised a major media group on digital product strategy, helping reposition their core offer and launch new verticals aligned to audience demand.

Turn product strategy into product reality.

Most teams don’t fail on vision—they fail on follow-through. Derrick brings hands-on leadership to transform strategy into accountable execution. He works with cross-functional leads to define roadmaps, set rituals, and establish operating discipline that drives delivery.

Whether stabilizing a live platform or scaling new capabilities, he brings structure to chaos and momentum to stalled initiatives.

Real-world example: Helped an international media organization launch an internal CMS from zero to live in under 90 days, aligning 4 departments and hitting aggressive publishing milestones.

Build product teams that don’t just ship—but learn and adapt.

Great teams don’t emerge by accident—they’re designed. Derrick helps companies shape high-performing product, design, and engineering orgs that scale. From supporting key hires to mentoring new leaders, he brings frameworks that encourage ownership, accountability, and growth.

He’s often called in during inflection points: post-funding, post-pivot, or when teams need to level up fast.

Real-world example: Guided a seed stage startup through rapid org design, helping hire senior product and engineering leads while introducing rituals for better velocity and team health.

Move from insight to impact—fast.

Speed matters when the opportunity is still fresh. Derrick leads structured prototyping sprints to quickly test ideas, validate assumptions, and uncover product-market fit. He helps teams translate vague concepts into usable prototypes and actionable data.

These sprints de-risk bold bets and build confidence in what to fund, build, or kill.

Real-world example: Worked with a public sector initiative to prototype a citizen reporting tool within 3 weeks—gathering enough feedback to inform platform requirements and avoid 6+ months of misaligned development.